Back To The Basic Series: Web Presence - When Marketers Need To Network Market

Back to the basic, in a series of re-prints articles from my yesteryear's as an internet marketer. I'm republishing some of the basic fundamentals of network marketing. 

There's a lot of information out there that tends to become mangled, twisted and whether confusing to those just getting into this industry. Hopeful you have read my previous article.........where you can you can get a glimpse of my back ground journey into the world of laptop/smartphone marketing as a home business.

Why my concern to back track on the simplicity?

With some 75+ million baby boomer set to retire over the course of the next 14 years. They are turning 65 years of age at a rate of 10,000 a day. Many, as the latest statistic proclaim, will not have the funds to enjoy a decent retirement. Sighting 45% have no retirement saving at all.  Boosting a near 65% having to continue working past the age of 65. 

There is technology that is in place, to allow our most popular generation an opportunity to at least work from the comfort of their home after retirement. After decades of punching the clock. And setting the stage for the younger generations. It's time we bring them into the online marketing loop.

   I like you to take a moment to picture this scenario. Its Saturday afternoon, you get a called from a friend, telling you about this huge sell down at the mall. Great, you love a good deal. Problem is, they didn't tell you which store had the sell. Malls are filled with many types of stores. Which one do you go to, how will you know where to get this great sell? You walk up & down, looking at all the printed ads in the window. Hundreds of shop to choose from.

Two very important events happened here.....

   1) A friend gave you information on a sell -- Word of mouth, networking (marketing) referral marketing

   2) Now that you know about this sell, where do you go to get your deal? 

The search......! As you pass by store after store, reading the advertisements, eventually you find the right store by what you see & read on outside ads or display racks. It is this very same nature of consumer hearing, seeking out and buying a product/service in a physical store as it would be in your online store.

   The most important piece of the puzzle in internet marketing is your web presence. Your web I.D. 

   The place where consumers thirsty for your information, products and/or services will visit. This also known as "Branding". You create an online brand by building a business presence. Your website will serve as your main online presence and will act as a center point for all of your online promotional efforts. Your website should be distinctive, easy to navigate, and full of useful information. 

   Think exactly what purpose you want your website to serve. Information, promotions of other businesses, hobbies etc., exactly who your website targets, should have been made little cleaner, defined with your business plan.
  
   No matter how small your company is, if you are selling products or services, it is essential to have a website to reach your customers. Websites do not cost too much to build. Consider your website as a tool for expanding your business and profit. The internet has become  inexpensive, fast and the most reliable form of communication in this hi-speed  paced world of ours. And having a website, is your store in that huge mall we talked about earlier.

 Taking your business on the internet is going to open up an entire new market for you than a physical store, simply because of the vast amount of potential customers you can reach.(one & half billion people are online across the global in 2009 to just over 4 billion user in 2018)

   Your website must allow customers to do business with you. People want to do things fast. This world is in a rush, people carry cell phones and laptops, so that they can stay connected. Your website is as powerful marketing tool as newspapers and magazines were in the past. If you want your business to go global, then you definitely need to have a marketing website.

   There's very little that can't be sold over the internet. With 10's of millions shoppers now online, purchasing everything from books to computers to cars to real estate to jet planes to natural gas, you name it. If you can imagine it, someone will figure out how to sell it online. Ebay, Amazon and even Walmart to name a few.

   Internet marketing research firms predict that the number of online consumers will grow at a rate of 25% to 45% over the next few years. 25% to 45% growth.,,,..you've got to want a piece of that pie!

   Consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression and capture that sell.

Claim Your Perfect Webinar Script Here 

  Your website is your store online; so you must have a presence on the internet so consumer can easily find out more about your business and the products/services you have to offer. 

   Everyone that is in this industry needs a website. Why? Most home-based internet entrepreneurs have what is called a replicated website for that business their in. 
You've seen these urls: theircompanycom/yourname


Did you know that these (internet addresses) can not be picked up by search engine spiders. (Programs that constantly crawl the internet - worldwide web collecting information for search engine index.) This is how one is able to locate websites using Google, Bing, Baibu, Duck Duck Go & countless other search engines. Google being the reigning king.


   Imagine all the free traffic & sales.....missed because visitors simply can not get to your website. Worse yet, brought from someone else who was able to draw that visitor to their business site.

If you have an online business with a replicated website You need a permanent home webpage.

Solution:

A website with *Forwarding service*

   If you are unable to move your existing website content (replicated website), hard to remember, unprofessional or just plain ugly url. You may want to think about establishing your own domain name website with forwarding service. Someone visiting your permanent web page can automatically be transported to your existing website instantly.
Another reason to have your own permanent web page.

Try this:

Place in the search engine box of Google, these keywords........
WeHit  with any of the following words......Wealth health internet technology

   You will find something about my site or me....... http://www.wehit.org  in these positions 

Wehit -
   Google ~ 1st page - position #1, 3, 4 & 6 spot listings
   Bing ~ 1st page - position #1, 2, 3, 4 & 6 spot listings

Wealth Health Internet Technology -
   Google ~  #1 & #2 spot on pg.1 (out of 23,900,000 results)
   Bing ~  #1 & #2, 3 & 4 spot on pg.1 (out of 34,300,000 results)

I have a web presence for my informational website business.
Could your business use that kind of extra exposure? 

Be presence

See you @ the top,
WeHit

REAL TALK

"LET's DO THIS!"

Copyright © 2018 Andrew Hayes All Rights Reserved

DISCLOSURE: This post contains sponsored ads and I will be compensated if you make a purchase after clicking on links.

Back To The Basic Series: What Is SEO.....Search Engine Optimization?

Search engine optimization (SEO) -- 

Is the art of creating webpages that will make your site easy to find on the internet. One does this by optimizing each page of your site for search engine (Google, Bing etc.,) relevance. Is it related to what you say your site is about.

If your site is about the Ocean, then the web content should mainly, focus on ocean topics. It is important to understand basic search engine optimization. SEO strategies include choosing target search terms (words that people will use/put into a search engine box) that your audience is looking for, creating content that utilizes these search terms, and gaining incoming links to your site (that are related to the theme & search terms of your site aka your business). 

   There are a number of free online tools, such as the Wordstream Keyword Suggestion Tool and the Google Keyword Tool, that can help you select the best search terms for your website. These are also known as Keywords:

 When you optimize your webpages, these pages should rank higher in a search-engine return pages (SERPs). Creating a greater likelihood of traffic (visitors) to your site. This is what you want......constant visitor.


   There are several methods and opinions about how a webpage should be optimized, with much of it depending on the type of site, it's content, purpose & competition. But in basic search-engine optimization, it relies strongly on the proper use of keywords and key-phrases that describes your sites content.
   
   The first place keywords should appear is in the TITLE section of the source code. They should also appear in the Meta description. Here it should be described as accurately as possible, repeating the keywords (just a couple of times). Its a good idea for each subsequent pages, to have their own unique keywords listed in they source code. The page title should use one or more of these unique keywords for maximum search-engine optimization. 

Since these SEO rely so heavily on keywords, the most important keywords and key-phrases should be used liberally in the first few paragraphs of the content of each page. then sprinkled throughout the body. The last paragraph of every page should be keyword rich, but not over done.  There is no solid rule of thumb, research does indicate a comfort keyword density zone between 3%-8%. 
   
Caution should be used when using keywords liberally without becoming repetitive. It can also be helpful to use bold or italics on a keyword or two, but not to excessive.

Internet marketing is the marketing of products and services using the internet as its business medium!

Includes: 

Web promotion plans and an effective web design and development strategy. 

Practicing search optimization techniques

Blogs

Publishing articles & online press releases

Marketing niche with affiliate and referral programs

  
   Your website or blog that is your online business, is of little use if you produce NO traffic (visitors) to your site. You have to generate traffic thereby, increasing business sales which in turns creates income. You'll want a way to draw visitors in who didn't use a search engine as well. 

   Internet marketing helps add potential customers and the number of quality leads to your website. It will also increase your name and brand recognition. A website specifically designed to sell, should be visually pleasing, user-friendly, use effective keywords and keyword-phrases, website description ( Meta tags) and have quality content relevant to the theme of your business webpage. 

   What do you want to accomplish by using internet marketing? To find new clients? Provide services and information to existing clients? Sell products and/or services? Will it educate your target market? 

   Decide on the best way to define your website as this will inevitably help you reach out to a broadly-defined demographic group. Carefully selecting your internet marketing strategies will help ensure your business success. 

Successful internet marketing is not just about huge advertising costs, it's about great SEO through marketing strategies that use of these marketing trends:




· SALES FUNNELS;
Channels in which internet marketers identify potential customers at varies level of contact to converting them into paying customers. 

· LIST BUILDING; 
A process of gathering huge amounts of consumers or contacts information for purpose of delivering important news, products, services or events.

Get Caught up On Your List Building Skills!

 List Building Program: a free, comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts. 

 More details about the course here: 

· SOCIAL MEDIA MARKETING;
The means of using social media sites like Facebook,Twitter,  and Instagram for marketing purposes.

· MOBILE/TEXT MARKETING;
The use of Smartphone, tablets and any wireless device for your online marketing strategies.

· VIDEO MARKETING;
Sites like Youtube or video medium on website, blogs to promote and market products, services and events.


· CONTENT MARKETING;

Internet marketing involving the creation and sharing of online material (such as Podcast, videos, blogs, and social media posts) that does not outright promote a brand but is intended to stimulate interest in its products or services.

· INFLUENCE MARKETING; 

A marketing process using high profile individuals to promote a brand to your targeted audience for maximum impact.

· E -MAIL MARKETING Opt-in; 
Using e-mail channels to build your customer list & marketing your products and services.


· NEWSLETTERS, ARTICLES;
Marketing to your potential audience using newsletters, articles and subscription based strategies. 



· BANNER ADVERTISEMENTS; 

Internet marketing that embeds advertisement onto a web page. With the intention of attracting traffic to your website/blog by linking to the website of the advertiser.

Always remember........most importantly, the internet becomes your most valuable marketing tool, use it and use it wisely and often! 

Interesting enough, people do and have made a comfortable living just off the technology of the computer, internet.

Why not get your piece of the pie?

See you @ the TOP,
Wehit

REAL TALK

"LET's DO THIS!"

Copyright © 2018 Andrew Hayes All Rights Reserved

DISCLOSURE: This post contains sponsored ads and I will be compensated if you make a purchase after clicking on links.