Back To The Basic Series: What Is SEO.....Search Engine Optimization?

Search engine optimization (SEO) -- 

Is the art of creating webpages that will make your site easy to find on the internet. One does this by optimizing each page of your site for search engine (Google, Bing etc.,) relevance. Is it related to what you say your site is about.

If your site is about the Ocean, then the web content should mainly, focus on ocean topics. It is important to understand basic search engine optimization. SEO strategies include choosing target search terms (words that people will use/put into a search engine box) that your audience is looking for, creating content that utilizes these search terms, and gaining incoming links to your site (that are related to the theme & search terms of your site aka your business). 

   There are a number of free online tools, such as the Wordstream Keyword Suggestion Tool and the Google Keyword Tool, that can help you select the best search terms for your website. These are also known as Keywords:

 When you optimize your webpages, these pages should rank higher in a search-engine return pages (SERPs). Creating a greater likelihood of traffic (visitors) to your site. This is what you want......constant visitor.


   There are several methods and opinions about how a webpage should be optimized, with much of it depending on the type of site, it's content, purpose & competition. But in basic search-engine optimization, it relies strongly on the proper use of keywords and key-phrases that describes your sites content.
   
   The first place keywords should appear is in the TITLE section of the source code. They should also appear in the Meta description. Here it should be described as accurately as possible, repeating the keywords (just a couple of times). Its a good idea for each subsequent pages, to have their own unique keywords listed in they source code. The page title should use one or more of these unique keywords for maximum search-engine optimization. 

Since these SEO rely so heavily on keywords, the most important keywords and key-phrases should be used liberally in the first few paragraphs of the content of each page. then sprinkled throughout the body. The last paragraph of every page should be keyword rich, but not over done.  There is no solid rule of thumb, research does indicate a comfort keyword density zone between 3%-8%. 
   
Caution should be used when using keywords liberally without becoming repetitive. It can also be helpful to use bold or italics on a keyword or two, but not to excessive.

Internet marketing is the marketing of products and services using the internet as its business medium!

Includes: 

Web promotion plans and an effective web design and development strategy. 

Practicing search optimization techniques

Blogs

Publishing articles & online press releases

Marketing niche with affiliate and referral programs

  
   Your website or blog that is your online business, is of little use if you produce NO traffic (visitors) to your site. You have to generate traffic thereby, increasing business sales which in turns creates income. You'll want a way to draw visitors in who didn't use a search engine as well. 

   Internet marketing helps add potential customers and the number of quality leads to your website. It will also increase your name and brand recognition. A website specifically designed to sell, should be visually pleasing, user-friendly, use effective keywords and keyword-phrases, website description ( Meta tags) and have quality content relevant to the theme of your business webpage. 

   What do you want to accomplish by using internet marketing? To find new clients? Provide services and information to existing clients? Sell products and/or services? Will it educate your target market? 

   Decide on the best way to define your website as this will inevitably help you reach out to a broadly-defined demographic group. Carefully selecting your internet marketing strategies will help ensure your business success. 

Successful internet marketing is not just about huge advertising costs, it's about great SEO through marketing strategies that use of these marketing trends:




· SALES FUNNELS;
Channels in which internet marketers identify potential customers at varies level of contact to converting them into paying customers. 

· LIST BUILDING; 
A process of gathering huge amounts of consumers or contacts information for purpose of delivering important news, products, services or events.

Get Caught up On Your List Building Skills!

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· SOCIAL MEDIA MARKETING;
The means of using social media sites like Facebook,Twitter,  and Instagram for marketing purposes.

· MOBILE/TEXT MARKETING;
The use of Smartphone, tablets and any wireless device for your online marketing strategies.

· VIDEO MARKETING;
Sites like Youtube or video medium on website, blogs to promote and market products, services and events.


· CONTENT MARKETING;

Internet marketing involving the creation and sharing of online material (such as Podcast, videos, blogs, and social media posts) that does not outright promote a brand but is intended to stimulate interest in its products or services.

· INFLUENCE MARKETING; 

A marketing process using high profile individuals to promote a brand to your targeted audience for maximum impact.

· E -MAIL MARKETING Opt-in; 
Using e-mail channels to build your customer list & marketing your products and services.


· NEWSLETTERS, ARTICLES;
Marketing to your potential audience using newsletters, articles and subscription based strategies. 



· BANNER ADVERTISEMENTS; 

Internet marketing that embeds advertisement onto a web page. With the intention of attracting traffic to your website/blog by linking to the website of the advertiser.

Always remember........most importantly, the internet becomes your most valuable marketing tool, use it and use it wisely and often! 

Interesting enough, people do and have made a comfortable living just off the technology of the computer, internet.

Why not get your piece of the pie?

See you @ the TOP,
Wehit

REAL TALK

"LET's DO THIS!"

Copyright © 2018 Andrew Hayes All Rights Reserved

DISCLOSURE: This post contains sponsored ads and I will be compensated if you make a purchase after clicking on links.

LIFE: Why Are We Here On Earth?

Probably the single most important question humans can ask. Not just to ourselves, but to anyone for everyone.

I have ask myself this very question…….why am I here?

If not for the goals that we set for ourselves. Perhaps, that I have every great intention on providing love, faith, peace & to inspire others. That my quest or my being, would eventually shed some light. 

Isn’t any human being that has faith and dreams of inspiring and serving others why we are here? And do what we do? 

When someone who has been through or seen the worst sides of humans, yet remains strong in all that GOOD stands for. Yet, carries the demons that the world emits. 

Isn't that a part of LIFE? 

To become strong, stronger.....Would it be unprejudiced for that soul to see that mission through in their lifetime? By virtue of...... Good overcomes evil? 

This is in fact, in part, why we are here!

We must first understand that we as human beings haven’t even evolved enough to remotely understand our true purpose. With that being said, “Mister you seem to know it all!" 

What do you mean……haven’t evolved enough?

See, we’ve built machines that can fly. Ignite fire at will, produce electricity, talk to someone on the other side of the planet and not be connected to any wires or cables. 

Created vehicles that can travel faster than the speed of sound, while others have carried us to nearby planets. Yet, we have not evolved thoroughly !

Those are but a few of the incredible inventions mankind has manufactured. Giving the enormous imagination and intelligence we humans have shown and gifted with. Subsequently, we have to throw in a few interesting “WTF” are we humans doing events.

We have a intelligence like none other on this planet. Capable of  love, thinking, to comprehend, to feel compassion and common sense. Still, with the knowledge that “LIFE” itself is it's most ultimate gift bestowed upon us. We humans have not evolved enough to where we do not take it (LIFE) away from someone premeditatedly!

Mankind, for nothing more than material wealth, power or brief fame. Will selfishly terminate a human life soul. And has gone as far as to eliminate entire life forms (endangered & extincted species & plants), even races from their own society. Inventing weapons of mass destruction. We continue to knowingly deplete or contaminate the very world that sustains our well being. 

The Crusade, WW1, The 1932 Holodomor, Hitler's holocaust, WW2, Hiroshima, Khmer Rouge of Cambodia, Nanking massacre or the countless tribal cleansing that has continued in the nation of Africa for centuries.

That’s just genocides, what about sex traffic, modern day slavery, child pornography or knowingly allowing extinction of species of every kind.
While the development of all that is good in modern industries, also has created a back draft. We simply have not matured along side technology.  Meaning, we have constructed machinery that can out pace our own abilities. Robots and systems that can out think our own capabilities.  No, humans have not educed enough to conceive our destiny here on earth.

We humans have forgotten that the true miracle, is LIFE itself, thereby to answer why we are here falls deeply into one trivial classification.........LIVING!

I do however, speculate that IF we ever to evolve before we extinguish the last soul, that we would come to find smartly so, that we were ONLY just a small piece of a much bigger picture.

Yes, there is a more complex version to this narrative. But, remember we are NOT intelligently ample to realize that “Everything happens for a reason”.

As humans tend to think we are the only being in the universe. Life is constantly adapting so that bigger picture is fulfilled.

This destiny that remains to be conquered, will have it’s pieces rearranged many times till it completes the picture as a whole. For now, love and understanding of our true purpose as people must be elevated to it’s most highest level of acceptance.

When we achieve that degree of humanity……..well, we would grasp, we’re here for life and it’s positive energy!

Not material elements nor destruction.

To be perfectly honest, LIFE........is really simple. Especially, in these modern times. WE humans just make it  (allow it to be) complicated!

Have You Created Your Life's Value? Your True Destiny?

Just saying,

Andrew "1stPeacemaker" Hayes

REAL TALK

Copyright © 2018 Andrew Hayes All Rights Reserved

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Follow-Up To My MLM Re-Print: Market Saturation.....The Truth Is In The Numbers

 In my last entry, I touched upon the inherent issues that come along with many MLM companies. I'd like to dig a bit deeper. These inbuilt issues when understood, can provide you a bit more intel when you are pursuing a career in MLM as a home business.

Again, I like to add that I am in no way attempting to denounce nor promote MLM. Merely providing facts I can confidently write upon. With a number of years actively participating in this industry under my belt one thing is for sure, I can say its night & someone will see it as day. Yet, in MLM , it's ALL about the numbers & the numbers don't lie.

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 How you intake this information can surely be up for debate, but please feel free to reply, comment and discuss said topics.

Realize, that a lot of our societies infrastructure incorporates some form of pyramid like structure.  

Lets see.......the military, Army & Air Force, (Generals, Majors, Sgt, etc.,) our government and as I pointed out in my last entry most traditional business models this pyramid structure.

- A typical corporation will have a CEO or President at the top, then their directors, the directors have their managers, and the managers their supervisors, and the supervisors have workers who do the work! 

In an traditional supply chain structure it operates like this:

- Manufacturer

- Distributor

- Wholesaler

- Retailer

- Customers

   Each step adds expense to the final destination........the  consumer!

In Network (Internet) Marketing (MLM) the structure operates like this........

- Manufacturer (supplier)

- Distributors (you)

- Customers (the end user)

These customers, represent a targeted market that you the distributor have to penetrate.

Running your online business so that it becomes profits, is where some MLM companies structure make it nearly impossible to achieve. Why......?

Well, you've heard that famous quote.....
"It's a numbers game"!

You best believe, that it is the numbers needed to stay ahead (profit) that does.......become the issue.

The compensation vs. the consumer vs. the distributors 

Simply by the numbers alone: 

Let say your business needs to employ/recruit 5 people now that 5 needs to employ 5....and so on and so on! 

Here what it would look like.................

LEVEL ~ New Members needed

1       ~ ~     5

2     ~ ~      25

3     ~ ~      125

4      ~ ~      625

5      ~ ~     3,125

  6     ~ ~      15,625 

7      ~ ~      78,125

8     ~ ~      390,625

 9     ~ ~      1,953,125

10    ~ ~      9,765,625

11    ~ ~     48,828,125 

12    ~ ~     244,140,625

13     ~ ~    1,220,703,125

This is just you - what about the other 10,000+ people that are also looking to market that same business!

In this manner, MLM can differ financially from normal business practices.

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Market saturation - Point at which a market is no longer generating new demand for its products or services. A result of competition, decreased need. Simply not enough targeted consumer or end user!

Knowledge:

This is why the importance of a solid product and/or service oriented company will be your true money maker in your online endeavors. 

REAL TALK

Copyright © 2010-2018 Andrew Hayes All Rights Reserved

Reprint 2010: Some REAL TALK (facts) About MLM...... Why Its Tough To Really Make Good Money!

Reprint from June 2010, 

Years before this original print, I started this journey to work from home. I saw the potential a computer & Internet access could have. 

My youngest son was just born. Shortly thereafter, became a single parent Dad. I was even more determined to succeed in this world of Network marketing/MLM (Multi-level-marketing). My passion was there, my "WHY" on point (my child). And as desktops became laptop then tablets. I could picture me at my sons practice or games and not missing a beat when it came to answering messages, working on my latest website/blog or promo, seeing in real time new orders or welcoming new clients. 

Yet, even with some success, a few dollars in my pocket here and there. This never quit mentality, that complete picture just seem to eluded me. 

See it's not that success couldn't be achieved, there are handfuls of very successful marketer in MLM. Then are those that keep a few dollars in the bank and the rest, well......the rest, live to fight another day.

Several things I have learned along side this print.......

1) You really do need an outstanding product or service

2) You will need to put in work, lots of work.

3) Some companies will fold.

4) There are no over-night successes.....Don't believe the hype!
5) Life events will have their way.

See if any of what I wrote back then applies to your business mentality today. Enjoy my flashback in MLM.

REAL TALK!

 02/08/2018 Market Summary

Market Quotes by TradingView

Ask yourself this question (particularly if you have been working with MLM)......

• What is the average time your clients STAY with your business?
• Are you constantly, replacing clients that dropped out with NEW ones?

   I know there are die-hard MLM fans out there, but really, there is a disturbing truth behind this question! And many folks involved in this industry.....know the truth!

   In my last entry, I talked about the worth of working from home as an Internet marketer. One word that should stand out is "EFFORT". There are many reason why people fail in this industry.....lack of effort is only one of them.

   Why, because most people are "recruited" under the pretense that to make a lot of money, it only require a few hours of work. After a few attempts, a few hours "effort" with little response they are ready to throw in the towel. But MLM type companies have many other issues as well.

   Before I begin this article, let me be perfectly clear. This is not an attempt to undermine or put down MLM as a home based business opportunity. I have (in the past) marketed some MLM companies and would most likely (under the right conditions) market some in the future.

*These participation usually pertain to products or services that will benefit your online business!*

Keywords being an actual product and/or service (to an end user)!

TIP: See, what a few marketer in this industry do not understand is that many of the techniques, products & services use to promote MLM type businesses can also be use to build other types of legitimate online business.

   However, there are some real facts based on a number of years that I have spent....dealing with, participating in & research of MLM companies over those years.
Once again, this is not an blog that is meant to degrade MLM, but as an aid to those who maybe looking into  or wondering why they are not succeeding in their MLM type business.

   Let's start, over the years, they are people who have made plenty of money in MLM companies. Truth is, the basis of MLM structure is that of traditional business model. A typical corporation will have a CEO or President at the top, then their directors, the directors have their managers, and the managers have their supervisors, and the supervisors have their foreman's who have workers that do the work!

   The structure of MLM is at it's basic.... build upon this platform.  I'm not here to discuss in-depth MLM structure. Whether, the inherent facts that are embedded in every MLM!

Some real talk when it comes to marketing MLM companies.

In my first months of marketing online as a real business, meaning that even though I had done some direct sales marketing in the early 90's. I was still wet behind the ears when I became interested in internet marketing.  (After some research), I understood that money could be make with hard work & effort. See, there were certain aspect of direct sales marketing that taught me much about MLM type business to that point!

TIP>>> Truely, one really simple fact.......You will have a much higher success rate (% wise) when you have an actually product or service to sale to an end user.....a customer!

Even with that wisdom in mind, I began using the training, paying for online/offline advertising, buying leads trying to convince prospects to join or stay in  my businesses. 

Clients would just drop-out for any reason......I've heard so many different excuses (which is really what they were, excuses).

The income from commissions was still less than my R.O.I. (Return On Investment). I was truthful in my presentations, careful not to hype products or services excessively ( I'm turned off by this types of tactics of advertising myself), willing to build relationships etc., yet I kept losing my clients. The harder I seemed to work didn't seem to stop my rollercoaster ride in building my MLM business.

There is a reason for this.

Now this was a few years ago. I've seeked, explored & have learned so much since then!

Nowadays, there are 2-3 times more of these MLM type businesses and more every month.

Seriously, the odds for an individual to achieve financial success is against them straight out the gate.

For one, MLM are not defined nor regulated like say, franchises (McDonalds, Subways etc.,) are. MLMs can be established without federal or state approval. There are no federal law specifically against MLM with many of them in fact, being nothing more than pyramid schemes in disguise. Not all but many are floating around out there!

MLM, just like pyramid schemes, generate income from those continuous influx of new distributors at the bottom that goes straight to the top and that profits those in top level positions & their sponsoring corporations.

Fact ~ one the largest MLM, Amway, of all distributors they only produce 1/2 of 1% of basic "direct" distributor level, with an average income from those Amway distributors being about $40 a month. Where do you think ALL of that revenue from the other 99 1/2% went too???

And think about this, you are likely to find these businesses, at one point will claim that there are X amount of people enrolled in their business. Usually some number in the thousands, of other distributors who are making money just like you.

 

Which brings upon another fact......

Market saturation! The simple fact is that even the most successful products will have only partial market penetration.

Huh???  LOOK......not everyone will buy, say, a PS3 (Playstation3), some will buy the Xbox! Not everyone will buy a GMC car some will buy Toyota.

Yet, these MLM companies have 10's of thousands of distributors. Is there a cut-off  point when enough sales people are hired? In a traditional business, there is someone that says, "OK, we have enough, let's stop hiring people at this point." But in most MLM, there is no way to do this. Or they don't do this. And your MLM company continues to saturate the market. Out of control by design, this will eat up the lower level distributors money, time, credibility, and entrepreneurial energy of well-meaningful people who joined trying to find other distributors.

Some of these businesses are primarily in the business to continuously enroll distributors with little focus on products or services retailed towards consumers (an end user). Unless, of course, it benefit the company. Things like leads generation programs, auto responders, splashpages etc., 
(Which again does what.......benefit top level participants).

   BIGGEST mis-conception about MLM is it can be done  in your spare time. As a business, it offers the greatest flexibility and personal freedom of time. A few hours a week can earn a significant supplemental income and may grow to a very large income making other work unnecessary.

Come on, now really.......I understand this business of advertising.

Example: You go to one of these fast food joints, We look at the menu, and boy those pictures makes you want to eat the menu. When ever, has your burger sandwich or meal ever come to you looking like it does on the menu? So yes, there is always a bit of hype (exaggeration) in advertising, commercials. This is or has been reasonably except-able. MLM companies or their distributors on the other hand, sometime really do over do it. Many times bordering false advertising. Which is almost always cover by the fine print - disclaimers!

   Decades of experience involving millions of people have proven that successful entrepreneurs who make even a reasonable amount of return on their investment ~ requires extraordinary time, commitment as well as hard work, effort & persistence.

Which is WHY people drop out of they're respective business.

   It’s sad that 95-99% of all home businesses (mlm and network marketing) fail to produce a substantial income (if any income at all). And this is well documented. The remaining 5% are considered to be the home business or internet “guru’s” that make ALL THE MONEY! 
The average income for those that do make an income is $5000.00 per yr. The top 2 sales group are Health & Wellness & Services.

   
Top level participants

Most people begin and end their MLM career only talking to a few family members and friends. That is the extent of their lead generation, their marketing campaign. Their effort to run a business. Clearly, any serious network marketer or business owner cannot build a sustainable income like this.

   Truth is these guru's can claim they built their massive organization nearly over night, however, it took them years of building teams through affiliations with numerous other MLM companies. After years of building relationships with hundreds or thousands of distributors, these top producer can switch companies, contact their down-line (list)....... and have what seems like an overnight success.

   Choosing the wrong product, a weak compensation plan, the wrong team or the wrong lead generation system are other reasons you will fail in this MLM and network marketing arena.

   Strategic planning, organizing and goal setting are all a major parts of running a successful business, whether at home or in a traditional brick & mortar business.

The exact nature of your internet marketing activity will depend on the following things:

   - What do you want to achieve?
   - How you are going to achieve it?
   - How much you are willing to invest?
   - Are you willing to dig in and work hard towards your goal/dream?

TIP>>> Understand that most home business entrepreneur and network marketers are ALREADY in business for themselves. They already have a business opportunity, or affiliate program, and don’t want to hear about yours. So don't spend alot of time or effort in that direction!

(Don't believe or understand this statement.....take a look at your inbox of your email, social networking etc.,)
How many opportunities do you pass up?

   Ok, the question at the beginning of this entry "What is the average time your clients STAY with your business?"

   After an intense research...... There seems to be no actual hard data, giving the nature of many MLM business over the last decade. With no real state or federal regulations in place and many company's being fly-by-night operations. True data can only be calculated through numbers provided to the IRA by up-front companies who reps are required to provide their social security number for tax purposes.

 * Roughly 70-75% of new start-up MLM companies fold after the first year

    * Nearly  60% of sign-ups to an online business cancel after the 1st month
                 * Nearly 80-85% after the 3rd month                                                        

                                              

   Again, many many MLM. network marketer understand that there is a very high turn-over ratio in this industry. Granted that you have been networking for a little bit, it is easy to see.

I know I  do.


Visit these sites for some interesting topics on MLM

 http://pyramidschemealert.org/

 http://www.falseprofits.com/FalseProfitsBlog.html

 http://www.mlm-thetruth.com/

 http://www.mlmwatch.org/

   Hope that you find this piece, of value to your online endeavors. Also remember to really focus on the basic of marketing online. When you take care and have a solid foundation of the essential working of marketing online. Many of the pitfalls can be avoided.

   Find your own groove or niche, that is how a true entrepreneurs succeeds. Don't just think outside the box.........Get rid of the box all together. If you need and want to work successfully from home/online you've got to be willing to adjust, work hard and stay informed.

Sincerely,

Andrew

Comprehensive Stock Market Trading Course For Beginners

------------------------

The Future of Possible

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Copyright © 2018 Andrew Hayes All Rights Reserved

DISCLOSURE: This post contains sponsored ads and I will be compensated if you make a purchase after clicking on links.